Well we all know about the ilovebees.org thing. Now there is a parody of it, or is it? Is it another thing set out by Microsoft? Who knows: http://www.ilovebeer.org Also, my take on August 24th: This is the release of ESPN NHL 2K5, so they are hyping that.
LOL, they are not hyping the release of NHL 2k5, I think it's a re-release of the original with a new look and some other special goodies. And that's a fake site. Notice how the black image comes up peice-by-peice on the real site, this one just pops up right away. It's just a lame copy cat.